JUST A CARD is a grassroots campaign on a mission to encourage people to support, value and buy from artists, makers, independent shops and small businesses. Every sale, even just a card, is vital to their prosperity and survival.
I have followed the Just a card campaign for years and I couldn't want to shout about it even more right now if I tried. Being an independent card & gift shop some days, cards are our 'bread and butter' it might be all we sell one morning but buying Just a card really helps! These pounds soon add up.
Last year my mum celebrated her 70th Birthday, she had so many cards and as she opened them it became apparent she had so many duplicates. One design she had 7 of the same and I was so sad to look at the backs of the cards when the majority were from supermarkets mainly Asda and Tesco. While I understand the convenient of buying from a supermarket, I even had to pick an emergency card up last month. I just urged you if you have the time to shop local, you'll be surprised how that can make such a difference just one greeting card in the independent industry pays the shopkeeper, the agent who sold the cards to the shop and then the actual card company. Swagger stocks over 30 different card suppliers so you have ample to choose from but your also likely to find something unique that your recipient isn't going to have duplicated over and over.
This time of year May/June is always a strange time for us on the high street it's so incredible quiet we have a little boost from Father's Day. IF I can encourage you to do anything it would be to buy your Father's Day card from a local independent this year you wouldn't believe what a difference that one card can make.